Oscar Berg (www.thecontenteconomy.com), in his recent blog post, talks about why “knowledge workers’” (as separate from manual workers) engagement is getting lower and lower. Berg says the world of business is dramatically changing (primarily due to communication and technology) and we need to change our thinking about how to motivate workers to operate in a changing reality. He believes the needs of the successful knowledge worker of today are completely different from what we know of existing business models.

Interesting, he also speaks to the fact that such disengagement comes from a disconnect between what rewards knowledge workers want and what management perceives they want. Berg says “These (compensation) models worked pretty fine (sic) for routine, left-brain, rule-based work of 20th century, but they are not working very well for right-brained, creative, and self-propelled people performing non-routine and highly collaborative conceptual tasks.” In his chart below, he refutes the idea that carrot rewards lead to more productivity. What people really want is meaningful work and a decent and fair salary.
As compensation experts, we cannot change your culture to one where work is more inclusive, flexible, and meaningful. However, we continue to believe that a solid base pay program that incorporates both labor market data and internal equity is a core component of maintaining and growing employee engagement.
Lisa Norris, Senior Consultant
